Our Training Philosophy

Our Training Philosophy

The true magic of Vital Findings is that our staff approaches a challenge from both the design and analytical perspectives. We call our team co-disciplinary rather than inter-disciplinary because each Vital Findings employee is able to share ideas from both fields when addressing client projects. Our co-disciplinary team structure makes each individual a better independent problem-solver and a better teammate.

Vital Findings' formal and rigorous training program teaches all our staff both research and design fundamentals. Every person at VF is able to:

  • Mine data using SPSS
  • Create visually powerful presentations
  • Construct and perfect images in Photoshop
  • Project volume sales
  • Cut and edit video
  • Compute statistical significance
  • Draw and sketch

By accepting staff from diverse disciplines and training them in both design and analytics, we hope to create informed, empathetic market researchers who are poised for personal growth.