Thought Leadership

Conference Presentations

Learn Creative Research Techniques from Mattel, Deckers (UGG), and Mutual of Omaha

In this session from The Market Research Event, researchers from Vital Findings, Deckers Brands (UGG), Mattel, and Mutual of Omaha share how they have successfully…

Bringing Research to Life: How Design Is Connecting Insight to Impact

How Design is Connecting Insight to Impact

Vital Findings' insights communications experts explore the latest trends in bringing research to life using three specific, vivid examples of how companies are creating research…

Market Research - Aspirational Segmentation

VF & UGG Develop “Aspirational Segmentation” Technique to Create Future-Focused Segments

Most segmentation techniques dive into the current market, but product designers need a solution to inspire designs 2-3 years out.  Vital Findings developed a new…

Market Research - Visual Questionnaire

Introduction to Visual Questionnaire Design

Vital Findings developed Visual Questionnaire Design to improve respondent recall, ask about complex concepts, and improve data accuracy.  Find out how we use visual timelines,…

Market Research - The Walking Dead

Surviving the Cross-Platform Explosion: Insights from The Walking Dead

The Walking Dead has been a ratings phenomenon, managing to grow its TV viewing audience during its first six seasons.  The show has also been a…

Evangelizing Market Research

Evangelizing Research to Inspire Action with MetLife

MetLife and Vital Findings present methods for evangelizing research findings, including infographics, installations, photography, and interactive research sites.  The presentation includes a case study of…

The Future of Autonomous Vehicles, Powered by Kelley Blue Book

Kelley Blue Book partnered with Vital Findings on a major thought leadership study about consumers’ attitudes toward autonomous vehicles.  Rather than researching autonomous vehicles in…

Yahoo & Vital Findings’ The Shift to Smartphone Dominance

With Internet usage shifting from desktop to mobile, Yahoo needed to get ahead of this trend, understand who was driving it, why, how fast it…

How Will You Buy a Car in 2025? The Future of the Automotive Retail Experience

Online shopping is transforming retail, but how does it impact a high-ticket, high-touch, emotional purchase like a car?  Should car dealers emulate Tesla or find…