How a Major Motion Picture Company Developed Marketing Tactics for Key Segments

A segmentation is a powerful tool for understanding the consumers in your market but it can be challenging to put into practice. In this case study for a major entertainment company, we demonstrate how to use digital qual and ethnography to bring segments to life, semiotics to create a visual language to guide marketing strategy and packaging/TV/social creative and workshops and playbooks to teach internal teams how to put the findings into practice.