Research Consulting Firm Vital Findings to Uncover Consumers' Transition from Physical Media to Digital Media at The Market Research Event 2013

08 October 2013 | 

Jason Kramer, Managing Director of Vital Findings, added: "The consumer purchase journey for digital content is rapidly evolving, complex, and poses an ideal opportunity for the explanatory power of Vital Findings' pioneering approach to information visualization for market research. Our firm's expertise will make this session a highlight of this year's TMRE conference."

Buying digital movies and TV shows is an emerging behavior among consumers, but is growing rapidly. According to the Digital Entertainment Group, sales of digital movies and TV shows are up 50% in 2013. The Vital Findings study is the first to compare the movement from physical to digital products across movies, TV, music, books, and videogames. Each of these media are at different points in the digital adoption curve, and the study will reveal how comparing the consumer purchase journey across categories can impact digital merchandising strategies within each category.

At the session, attendees will learn:

  • How the adoption curve from physical to digital media compares across all types of media
  • How the purchase journey for digital movies and TV shows on services such as iTunes, Amazon Instant Video and Walmart's Vudu compares to buying eBooks, MP3s, and downloaded console and PC games
  • How Vital Findings uses information design to bring new clarity and actionable business insight to a complex process such as the digital purchase journey

In addition to presenting, Vital Findings has partnered with The Market Research Event's conference organizers to design a custom infographic for the conference, which will be available at the event and mailed to 10,000 leaders in the consumers insights industry.

To find out more, or to register to attend, please visit the TMRE 2013 website.

 

In The News

July 16, 2015

Vital Findings continues to deepen its senior team bench strength with the addition of former Millward Brown Director Beth O’Shaughnessy as Senior Director of Research and Design. O’Shaughnessy will be responsible for leading major accounts and supporting the company’s innovation efforts in research methodology and information design. She will report to Jason Kramer, Managing Director of Vital Findings.

Read the announcement here.

October 16, 2014

As Vital Findings continues to expand its marketing research and consulting services, the company has appointed Amanda Hirsch as Vice President to evolve its strategic consulting services and manage growth into new verticals.  Amanda has an extensive market research background with a wide range of industry expertise including apparel and footwear, technology, CPG, media and entertainment, healthcare, automotive, gaming (interactive and casinos) as well as hospitality. Amanda was most recently VP at Millward Brown, where she led large-scale global brand and ad tracking, copy testing, segmentation, brand equity and custom research for Fortune 500 companies. She will report to Jason Kramer, Managing Director of Vital Findings.

Read the announcement here.

January 23, 2014

Following the unveiling of a series of weird and wonderful gadgets at the Consumer Electronics Show 2014, Vital Findings has unveiled an infographic to ask if the future really is now. No specific conclusion can be drawn from the infographic, which found in some ways we are (in terms of wearable technology and video communication), but lack of jetpacks let us down.

 Infographic: 2014 - is the future now?

 Vital Findings :: Is The Future Now? Infographic

March 05, 2013

Vital Findings has appointed former Nielsen and Maritz exec Mary Rubin as Vice President, to work closely with founder Jason Kramer to grow the business and expand its intellectual assets. Read the announcement here:

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Market Research World

March 27 and 28, 2012

Vital Findings conducted two consumer panels for the PEVE Home Entertainment conference, the leading European conference for home entertainment. Read the announcement here.

Watch the video of the panels here.