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Jason Kramer, Managing Director at Vital Findings, commented: "This is the second year that Vital Findings has sponsored TMRE and we decided to create something very special to support this great event. Typically, our information design team works with market research data to develop our infographics. But we love a challenge, and this was a great opportunity to showcase our team's skill in producing a stand-out infographic with non-market research data, as well as to demonstrate our commitment to TMRE."
Krista Vazquez from TMRE stated: "Vital Findings' infographic is extremely sophisticated in design and adds extra depth to the materials provided to our delegates. The creation is testament to TMRE's commitment to state-of-the-art communication materials and the science of market research, and we're delighted with the result."
In addition to the infographic, Kramer, will present a case study entitled "Unlocking the Digital Media Path to Purchase: How Information Design Reveals the Keys to Successful Digital Merchandising." Immediately following, Kramer will host a discussion on these findings with Laura Gross, Vice President of Global Consumer Insights & Research, Warner Home Entertainment. The presentation will be held at 11am on October 23, 2013.
The discussion will uncover consumers' transition from physical media to digital media and how the purchase process has changed as a result. This is the first study of Americans' adoption and purchase process across all main digital media categories, including eBooks, music, videogames, TV shows, and movies.
The TMRE conference has been established to help researchers stay ahead of trends in the field. The infographic will be available at the event and mailed to 10,000 leaders in the consumers insights industry. It will be in wide distribution at the conference and available at both the conference's and Vital Findings' website for viewing and download.
This year the Market Research Event 2013 in Nashville, Tennessee, Oct. 21-23, 2013.
About The Market Research Event 2013
October 21 - October 23 2013, Nashville, TN
Connecting the Best in Insights from Around the World. TMRE delivers more proven value than any other event of its kind. That's why it's the #1 trusted event brand in the world and the annual meeting place for career researchers - uniting over a thousand consumer insights executives with more than 65% from client side companies. Featuring more than 140 sessions and 175 speakers, this is the most comprehensive research learning and networking experience of the year.
About Vital Findings
Vital Findings is a full-service market research firm offering expertise in quantitative research, qualitative research, design research, and advanced analytics.
The firm's mission is to elevate the market research profession beyond just delivering reports and PowerPoint bullets, using the tools of design, marketing science, and management consulting to allow researchers to drive business action. The company conducts research worldwide from its headquarters in Los Angeles, CA.