Research Firm Vital Findings Continues Rapid Growth, Adding Brand Equity Research Expert Amanda Hirsch as Vice President

16 October 2014 | 

LOS ANGELES, CA – October 16, 2014 – As Vital Findings continues to expand its marketing research and consulting services, the company has appointed Amanda Hirsch as Vice President to evolve its strategic consulting services and manage growth into new verticals.  Amanda has an extensive market research background with a wide range of industry expertise including apparel and footwear, technology, CPG, media and entertainment, healthcare, automotive, gaming (interactive and casinos) as well as hospitality. Amanda was most recently VP at Millward Brown, where she led large-scale global brand and ad tracking, copy testing, segmentation, brand equity and custom research for Fortune 500 companies. She will report to Jason Kramer, Managing Director of Vital Findings.

“Amanda understands what it takes to take a brand from good to great, and clients are wowed by her talent in the creative methodologies and strategic business consulting Vital Findings is known for,” said Kramer.  “As a quantitative research expert and RIVA-trained moderator, Amanda is uniquely positioned to lead our team of cross-trained qual/quant researchers.  And her experience providing strategic business advice firmly grounded in data to Fortune 500 clients across major verticals speaks to Vital Findings’ commitment to bring our research consulting approaches to new industries.” 

In her role, Amanda will continue to pioneer the information design and research visualization techniques Vital Findings has become known for in the industry.  Additionally, Amanda will be responsible for organizational and staff development and continued expansion of the Vital Findings team. She will work closely with Kramer on business development as well as bringing the ground-breaking research techniques being developed at Vital Findings to a wider market. 

Amanda has a proven track record of managing complex, strategic global research as well as developing innovative research techniques, all while leading highly motivated, results-driven teams to provide highly impactful and actionable insights for business leaders.  In addition to her experience at Millward Brown, Amanda trained at Harris Interactive (now Nielsen) and opened the Los Angeles office of boutique research firm TideWatch.  Amanda is a graduate of Claremont McKenna College with a dual degree in Economics and Psychology. 

About Vital Findings

Vital Findings is a full-service market research firm offering expertise in quantitative research, qualitative research, information design, and storytelling deliverables.  The firm’s mission is to elevate the market research profession beyond just delivering reports and PowerPoint bullets, using the tools of design, marketing science, and management consulting to allow researchers to drive business action.  The company conducts research worldwide from its headquarters in Los Angeles, CA.  For more information, please see www.VitalFindings.com.

In The News

July 16, 2015

Vital Findings continues to deepen its senior team bench strength with the addition of former Millward Brown Director Beth O’Shaughnessy as Senior Director of Research and Design. O’Shaughnessy will be responsible for leading major accounts and supporting the company’s innovation efforts in research methodology and information design. She will report to Jason Kramer, Managing Director of Vital Findings.

Read the announcement here.

October 16, 2014

As Vital Findings continues to expand its marketing research and consulting services, the company has appointed Amanda Hirsch as Vice President to evolve its strategic consulting services and manage growth into new verticals.  Amanda has an extensive market research background with a wide range of industry expertise including apparel and footwear, technology, CPG, media and entertainment, healthcare, automotive, gaming (interactive and casinos) as well as hospitality. Amanda was most recently VP at Millward Brown, where she led large-scale global brand and ad tracking, copy testing, segmentation, brand equity and custom research for Fortune 500 companies. She will report to Jason Kramer, Managing Director of Vital Findings.

Read the announcement here.

January 23, 2014

Following the unveiling of a series of weird and wonderful gadgets at the Consumer Electronics Show 2014, Vital Findings has unveiled an infographic to ask if the future really is now. No specific conclusion can be drawn from the infographic, which found in some ways we are (in terms of wearable technology and video communication), but lack of jetpacks let us down.

 Infographic: 2014 - is the future now?

 Vital Findings :: Is The Future Now? Infographic

March 05, 2013

Vital Findings has appointed former Nielsen and Maritz exec Mary Rubin as Vice President, to work closely with founder Jason Kramer to grow the business and expand its intellectual assets. Read the announcement here:

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March 27 and 28, 2012

Vital Findings conducted two consumer panels for the PEVE Home Entertainment conference, the leading European conference for home entertainment. Read the announcement here.

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