LOS ANGELES, CA – October 16, 2014 – As Vital Findings continues to expand its marketing research and consulting services, the company has appointed Amanda Hirsch as Vice President to evolve its strategic consulting services and manage growth into new verticals. Amanda has an extensive market research background with a wide range of industry expertise including apparel and footwear, technology, CPG, media and entertainment, healthcare, automotive, gaming (interactive and casinos) as well as hospitality. Amanda was most recently VP at Millward Brown, where she led large-scale global brand and ad tracking, copy testing, segmentation, brand equity and custom research for Fortune 500 companies. She will report to Jason Kramer, Managing Director of Vital Findings.
“Amanda understands what it takes to take a brand from good to great, and clients are wowed by her talent in the creative methodologies and strategic business consulting Vital Findings is known for,” said Kramer. “As a quantitative research expert and RIVA-trained moderator, Amanda is uniquely positioned to lead our team of cross-trained qual/quant researchers. And her experience providing strategic business advice firmly grounded in data to Fortune 500 clients across major verticals speaks to Vital Findings’ commitment to bring our research consulting approaches to new industries.”
In her role, Amanda will continue to pioneer the information design and research visualization techniques Vital Findings has become known for in the industry. Additionally, Amanda will be responsible for organizational and staff development and continued expansion of the Vital Findings team. She will work closely with Kramer on business development as well as bringing the ground-breaking research techniques being developed at Vital Findings to a wider market.
Amanda has a proven track record of managing complex, strategic global research as well as developing innovative research techniques, all while leading highly motivated, results-driven teams to provide highly impactful and actionable insights for business leaders. In addition to her experience at Millward Brown, Amanda trained at Harris Interactive (now Nielsen) and opened the Los Angeles office of boutique research firm TideWatch. Amanda is a graduate of Claremont McKenna College with a dual degree in Economics and Psychology.
About Vital Findings
Vital Findings is a full-service market research firm offering expertise in quantitative research, qualitative research, information design, and storytelling deliverables. The firm’s mission is to elevate the market research profession beyond just delivering reports and PowerPoint bullets, using the tools of design, marketing science, and management consulting to allow researchers to drive business action. The company conducts research worldwide from its headquarters in Los Angeles, CA. For more information, please see www.VitalFindings.com.