O’Shaughnessy is a seasoned researcher with 12 years’ experience managing highly strategic, global projects across a wide variety of industries including tech, CPG, automotive, apparel, QSR and pharmaceutical. She joins Vital Findings from Millward Brown, where she led large-scale, global brand tracking, advertising tracking, segmentation, and custom research projects for Fortune 100 companies, mentoring large teams of researchers.
“Beth has led multi-million dollar accounts in rapidly-changing industries, with specific expertise in the global, highly-custom methodologies Vital Findings is known for,” said Jason Kramer, Managing Director of Vital Findings. “Her work using social media, mobile and neuroscience techniques to help brands grow adds to the firm’s capabilities, and reflects a commitment to keeping our firm at the cutting edge of methodological innovation.”
The focus of Beth’s new role is to further enable Vital Findings to push the envelope in developing research and delivering results that provide powerful and insights to clients. Her emphasis will be in expanding the firm’s visual questionnaire design techniques in the up-front research design phase and working with the firm’s design studio team to bring the research findings to life on the back end. “In all of my years of experience, this firm is truly on the cutting edge,” said O’Shaughnessy. “Everything that comes out of our design studio - from report infographics, visual questionnaires, and real-life research installations - is a huge source of inspiration for me and for our clients.”
Prior to Millward Brown, Beth led highly custom projects at TideWatch, Taylor Research, and Chadwick Martin Bailey. Beth is a graduate of The University of New Hampshire with a degree in Business Administration and Marketing. About Vital Findings Vital Findings is a full-service market research firm offering expertise in quantitative research, qualitative research, information design, and storytelling deliverables. The firm’s mission is to elevate the market research profession beyond just delivering reports and PowerPoint bullets, using the tools of design, marketing science, and management consulting to allow researchers to drive business action.