Research Firm Vital Findings Continues to Expand Expertise and Deepen Bench Strength with the Addition of Beth O'Shaughnessy as Senior Director of Research and Design

15 July 2015 | 

O’Shaughnessy is a seasoned researcher with 12 years’ experience managing highly strategic, global projects across a wide variety of industries including tech, CPG, automotive, apparel, QSR and pharmaceutical. She joins Vital Findings from Millward Brown, where she led large-scale, global brand tracking, advertising tracking, segmentation, and custom research projects for Fortune 100 companies, mentoring large teams of researchers.

“Beth has led multi-million dollar accounts in rapidly-changing industries, with specific expertise in the global, highly-custom methodologies Vital Findings is known for,” said Jason Kramer, Managing Director of Vital Findings. “Her work using social media, mobile and neuroscience techniques to help brands grow adds to the firm’s capabilities, and reflects a commitment to keeping our firm at the cutting edge of methodological innovation.”

The focus of Beth’s new role is to further enable Vital Findings to push the envelope in developing research and delivering results that provide powerful and insights to clients. Her emphasis will be in expanding the firm’s visual questionnaire design techniques in the up-front research design phase and working with the firm’s design studio team to bring the research findings to life on the back end. “In all of my years of experience, this firm is truly on the cutting edge,” said O’Shaughnessy. “Everything that comes out of our design studio - from report infographics, visual questionnaires, and real-life research installations - is a huge source of inspiration for me and for our clients.”

Prior to Millward Brown, Beth led highly custom projects at TideWatch, Taylor Research, and Chadwick Martin Bailey. Beth is a graduate of The University of New Hampshire with a degree in Business Administration and Marketing. About Vital Findings Vital Findings is a full-service market research firm offering expertise in quantitative research, qualitative research, information design, and storytelling deliverables. The firm’s mission is to elevate the market research profession beyond just delivering reports and PowerPoint bullets, using the tools of design, marketing science, and management consulting to allow researchers to drive business action. 

In The News

July 16, 2015

Vital Findings continues to deepen its senior team bench strength with the addition of former Millward Brown Director Beth O’Shaughnessy as Senior Director of Research and Design. O’Shaughnessy will be responsible for leading major accounts and supporting the company’s innovation efforts in research methodology and information design. She will report to Jason Kramer, Managing Director of Vital Findings.

Read the announcement here.

October 16, 2014

As Vital Findings continues to expand its marketing research and consulting services, the company has appointed Amanda Hirsch as Vice President to evolve its strategic consulting services and manage growth into new verticals.  Amanda has an extensive market research background with a wide range of industry expertise including apparel and footwear, technology, CPG, media and entertainment, healthcare, automotive, gaming (interactive and casinos) as well as hospitality. Amanda was most recently VP at Millward Brown, where she led large-scale global brand and ad tracking, copy testing, segmentation, brand equity and custom research for Fortune 500 companies. She will report to Jason Kramer, Managing Director of Vital Findings.

Read the announcement here.

January 23, 2014

Following the unveiling of a series of weird and wonderful gadgets at the Consumer Electronics Show 2014, Vital Findings has unveiled an infographic to ask if the future really is now. No specific conclusion can be drawn from the infographic, which found in some ways we are (in terms of wearable technology and video communication), but lack of jetpacks let us down.

 Infographic: 2014 - is the future now?

 Vital Findings :: Is The Future Now? Infographic

March 05, 2013

Vital Findings has appointed former Nielsen and Maritz exec Mary Rubin as Vice President, to work closely with founder Jason Kramer to grow the business and expand its intellectual assets. Read the announcement here:

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March 27 and 28, 2012

Vital Findings conducted two consumer panels for the PEVE Home Entertainment conference, the leading European conference for home entertainment. Read the announcement here.

Watch the video of the panels here.