Vital Findings Presents at 2015 The Market Research Event

26 October 2015 | 

 

How Will You Buy a Car in 2025? – Generative Research Reveals the Answer

KRISTA HOLT, DIRECTOR, VITAL FINDINGS

MORGAN RICHARDS, SR. MANAGER, RESEARCH & MARKET INTELLIGENCE, COX AUTOMOTIVE

The automotive industry is changing rapidly, and new ways to buy a car emerge daily (direct from Tesla, Carvana’s “vending machine,” Beepie used car app, etc). Cox Automotive unit Autotrader sought to advise their industry on how consumers will buy a car in 2025 using “generative” research techniques designed to provide insight into the future.  We’ll share details on generative research techniques like expert interviews, lead user ethnography, ideation, rapid concept testing, ‘design your own car experience’ quant, segmentation, and stakeholder interviews. We’ll showcase why “generative” research is a breakthrough tool for thought leadership work, and how AutoTrader used it to win over C-suite management, key advertising partners, and the press, capturing the attention of CBSUSA Today, and The Hollywood Reporter.

 

 

In The News

July 16, 2015

Vital Findings continues to deepen its senior team bench strength with the addition of former Millward Brown Director Beth O’Shaughnessy as Senior Director of Research and Design. O’Shaughnessy will be responsible for leading major accounts and supporting the company’s innovation efforts in research methodology and information design. She will report to Jason Kramer, Managing Director of Vital Findings.

Read the announcement here.

October 16, 2014

As Vital Findings continues to expand its marketing research and consulting services, the company has appointed Amanda Hirsch as Vice President to evolve its strategic consulting services and manage growth into new verticals.  Amanda has an extensive market research background with a wide range of industry expertise including apparel and footwear, technology, CPG, media and entertainment, healthcare, automotive, gaming (interactive and casinos) as well as hospitality. Amanda was most recently VP at Millward Brown, where she led large-scale global brand and ad tracking, copy testing, segmentation, brand equity and custom research for Fortune 500 companies. She will report to Jason Kramer, Managing Director of Vital Findings.

Read the announcement here.

January 23, 2014

Following the unveiling of a series of weird and wonderful gadgets at the Consumer Electronics Show 2014, Vital Findings has unveiled an infographic to ask if the future really is now. No specific conclusion can be drawn from the infographic, which found in some ways we are (in terms of wearable technology and video communication), but lack of jetpacks let us down.

 Infographic: 2014 - is the future now?

 Vital Findings :: Is The Future Now? Infographic

March 05, 2013

Vital Findings has appointed former Nielsen and Maritz exec Mary Rubin as Vice President, to work closely with founder Jason Kramer to grow the business and expand its intellectual assets. Read the announcement here:

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March 27 and 28, 2012

Vital Findings conducted two consumer panels for the PEVE Home Entertainment conference, the leading European conference for home entertainment. Read the announcement here.

Watch the video of the panels here.