Consumer panels were the highlights of this year’s PEVE conference, moderated by Vital Findings' Jason Kramer. Because the panels have been such an important part of the annual conference, they have moved to beginning of each day to provoke discussion of all the sessions. There were two consumer panels this year, both of which tackled the issues of UltraViolet but approached home entertainment from slightly different perspectives. Day one’s panel was about how people engage with entertainment both in and out of the home, and how technology developments are impacting how consumers consume content. Day two's panel examined people’s view of the value of different types of home entertainment, and how much they are prepared to pay for various options.
Vital Findings moderates consumer panels at PEVE, a highlight of the annual conference
In The News
July 16, 2015
Vital Findings continues to deepen its senior team bench strength with the addition of former Millward Brown Director Beth O’Shaughnessy as Senior Director of Research and Design. O’Shaughnessy will be responsible for leading major accounts and supporting the company’s innovation efforts in research methodology and information design. She will report to Jason Kramer, Managing Director of Vital Findings.
Read the announcement here.
October 16, 2014
As Vital Findings continues to expand its marketing research and consulting services, the company has appointed Amanda Hirsch as Vice President to evolve its strategic consulting services and manage growth into new verticals. Amanda has an extensive market research background with a wide range of industry expertise including apparel and footwear, technology, CPG, media and entertainment, healthcare, automotive, gaming (interactive and casinos) as well as hospitality. Amanda was most recently VP at Millward Brown, where she led large-scale global brand and ad tracking, copy testing, segmentation, brand equity and custom research for Fortune 500 companies. She will report to Jason Kramer, Managing Director of Vital Findings.
Read the announcement here.
January 23, 2014
Following the unveiling of a series of weird and wonderful gadgets at the Consumer Electronics Show 2014, Vital Findings has unveiled an infographic to ask if the future really is now. No specific conclusion can be drawn from the infographic, which found in some ways we are (in terms of wearable technology and video communication), but lack of jetpacks let us down.
March 05, 2013
Vital Findings has appointed former Nielsen and Maritz exec Mary Rubin as Vice President, to work closely with founder Jason Kramer to grow the business and expand its intellectual assets. Read the announcement here:
March 27 and 28, 2012
Vital Findings conducted two consumer panels for the PEVE Home Entertainment conference, the leading European conference for home entertainment. Read the announcement here.
Watch the video of the panels here.