"Next up was a session co-presented by Katy Mogul of Logitech and Jason Kramer of VitalFindings: "Bringing Research to Life Through Collaborative, Engaging, And Inspiring Work Sessions." As you can tell from the title, this session focused on utilizing workshops to really bring the research to life for your internal clients: marketing, engineering/R&D, senior executives, and so on. Kramer highlighted that workshops can unlock that highest level of learning: read, analyze, SYNTHESIZE. The session focused on using workshops during different phases of the project lifecycle: before research begins, between research phases, and after research is complete. Mogul then shared several case studies of how Logitech used workshops for product ideation and engaging R&D.
Key takeaway: Workshops can be utilized throughout the research process to engage your internal clients and go 'beyond the PowerPoint.'
Genius moves by the presenters? Bringing the persona boards and staging them throughout the room, and providing a laminated deck of workshop cards with instructions as to how to run each type of workshop they discussed."