Unprecedented Growth and New Vice President Announced at Research Firm, Vital Findings

05 March 2013 | 


Building on demand for its marketing research and consulting services across a growing range of industries, Vital Findings LLC announced today that it has appointed seasoned marketing research executive, Mary Rubin, as Vice President. 

Rubin brings over 20 years of marketing research and management experience to Vital Findings in sectors as diverse as automotive, financial, CPG, and technology. She has held VP and division manager positions in multi-million dollar divisions at both Maritz Research and Nielsen.  She will report to Jason Kramer, Managing Director of Vital Findings, and will be based at the company’s headquarters in Los Angeles.

In her role, Rubin will lead strategic research projects using the business consulting and innovation tools developed by Vital Findings. Additionally, she will be responsible for organizational and staff development, and expanding and enhancing the unique elements of Vital Findings’ research process, including collaborative brainstorming, category immersions, and visual storytelling. She will work closely with Kramer to grow the business of the firm, while nurturing and expanding its intellectual assets.  Kramer and Rubin recently collaborated on developing Vital Findings’ Insights Workshops methods for helping clients better leverage consumer insights, which they presented at The Market Research Event and are now available as free downloads.

 Jason Kramer, Managing Director of Vital Findings, commented: “We are thrilled to have someone of Mary’s caliber join our senior executive team. She is a veteran researcher with a strong academic background, and a talented manager with deep experience gained from her time at Maritz and Nielsen. With over 100 Fortune 500 companies on her client list, Mary brings an in-depth understanding of multiple verticals that is hard to find.”

Rubin will play a key role supporting Vital Findings’ mission to put research at the center of innovation, and will assist in developing new qualitative and quantitative research tools to drive this effort.  Rubin commented on her new role: “Talk about right place and right time!  It’s an honor to be part of a hand-picked leadership team for a company that’s growing so organically and with such raving fans.  It’s time to bring an end to PowerPoint reports gathering dust on clients’ shelves and to reorient marketing research toward work that drives business action.”

Rubin has authored and coauthored numerous articles in psychological journals and industry publications.  She is a sought after guest lecturer, and was an instructor in both the business and psychology schools at the University of Missouri.  Mary has developed numerous proprietary, theory-based methodologies to expand the science of marketing research. 

Rubin graduated summa cum laude from California Lutheran University with dual degrees in Psychology and English.  She is PhD ABD from the University of Missouri, where she also holds a Master’s degree in Applied Psychology & Consumer Behavior. 


About Vital Findings

Vital Findings is a full-service market research firm offering expertise in quantitative research, qualitative research, design research, and advanced analytics. 

The firm’s mission is to elevate the market research profession beyond just delivering reports and PowerPoint bullets, using the tools of design, marketing science, and management consulting to allow researchers to drive business action. The company conducts research worldwide from its headquarters in Los Angeles, CA. 


In The News

July 16, 2015

Vital Findings continues to deepen its senior team bench strength with the addition of former Millward Brown Director Beth O’Shaughnessy as Senior Director of Research and Design. O’Shaughnessy will be responsible for leading major accounts and supporting the company’s innovation efforts in research methodology and information design. She will report to Jason Kramer, Managing Director of Vital Findings.

Read the announcement here.

October 16, 2014

As Vital Findings continues to expand its marketing research and consulting services, the company has appointed Amanda Hirsch as Vice President to evolve its strategic consulting services and manage growth into new verticals.  Amanda has an extensive market research background with a wide range of industry expertise including apparel and footwear, technology, CPG, media and entertainment, healthcare, automotive, gaming (interactive and casinos) as well as hospitality. Amanda was most recently VP at Millward Brown, where she led large-scale global brand and ad tracking, copy testing, segmentation, brand equity and custom research for Fortune 500 companies. She will report to Jason Kramer, Managing Director of Vital Findings.

Read the announcement here.

January 23, 2014

Following the unveiling of a series of weird and wonderful gadgets at the Consumer Electronics Show 2014, Vital Findings has unveiled an infographic to ask if the future really is now. No specific conclusion can be drawn from the infographic, which found in some ways we are (in terms of wearable technology and video communication), but lack of jetpacks let us down.

 Infographic: 2014 - is the future now?

 Vital Findings :: Is The Future Now? Infographic

March 05, 2013

Vital Findings has appointed former Nielsen and Maritz exec Mary Rubin as Vice President, to work closely with founder Jason Kramer to grow the business and expand its intellectual assets. Read the announcement here:

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March 27 and 28, 2012

Vital Findings conducted two consumer panels for the PEVE Home Entertainment conference, the leading European conference for home entertainment. Read the announcement here.

Watch the video of the panels here.