Thought Leadership

Proven ability to deliver provocative, hard-hitting insights

Bringing Research to Life: How Design Is Connecting Insight to Impact

How Design is Connecting Insight to Impact

Vital Findings' insights communications experts explore the latest trends in bringing research to life using three specific, vivid examples of how companies are creating research…

Online Community - Do's and Don'ts

Online Community Best Practices

Tips and tricks from Vital Finding’s online qual team on how we make our online communities engaging, fun, meaningful, and vibrant, including example exercises like…

Market Research - Aspirational Segmentation

VF & UGG Develop “Aspirational Segmentation” Technique to Create Future-Focused Segments

Most segmentation techniques dive into the current market, but product designers need a solution to inspire designs 2-3 years out.  Vital Findings developed a new…

Market Research - Visual Questionnaire

Introduction to Visual Questionnaire Design

Vital Findings developed Visual Questionnaire Design to improve respondent recall, ask about complex concepts, and improve data accuracy.  Find out how we use visual timelines,…

Market Research - Elevating Your Brand

Using Thought Leadership to Elevate Your Brand

In this video case study, we showcase how Cox Automotive used thought leadership research to win over C-suite management, key advertising partners, and the press,…

Market Research - The Walking Dead

Surviving the Cross-Platform Explosion: Insights from The Walking Dead

The Walking Dead has been a ratings phenomenon, managing to grow its TV viewing audience during its first six seasons.  The show has also been a…

Evangelizing Market Research

Evangelizing Research to Inspire Action with MetLife

MetLife and Vital Findings present methods for evangelizing research findings, including infographics, installations, photography, and interactive research sites.  The presentation includes a case study of…

The Future of Autonomous Vehicles, Powered by Kelley Blue Book

Kelley Blue Book partnered with Vital Findings on a major thought leadership study about consumers’ attitudes toward autonomous vehicles.  Rather than researching autonomous vehicles in…

Yahoo & Vital Findings’ The Shift to Smartphone Dominance

With Internet usage shifting from desktop to mobile, Yahoo needed to get ahead of this trend, understand who was driving it, why, how fast it…