News & Press

Vital Findings Sponsors Ultraviolet Academy

Los Angeles, CA |  04 May 2012 |  PrintEmail

http://www.ultravioletacademy.com/

On May 16, 2012, MESA in cooperation with the Digital Entertainment Group and in association with the Digital Entertainment Content Ecosystem (DECE), will host the Academy on UltraViolet, designed to provide an authoritative update about new technology challenges and creative opportunities in the UltraViolet production community. Vital Findings will be hosting the consumer panel, a live, on-stage focus group of Ultraviolet users.

Smartphone adoption among moms has risen 64% in less than two years, says BabyCenter’s “21st Century Mobile Mom Report”

Vital Findings conducted the ethnographies and text diaries for this project, and worked with BabyCenter's executive team to develop the analytic framework for their survey

San Francisco |  Coyne Public Relations |  29 March 2011 |  PrintEmail

BabyCenter®, the #1 pregnancy and parenting destination worldwide, today released its "21st Century Mobile Mom® Report,” which revealed that mobile phones – and smartphones in particular – have become indispensible to moms, who are 18% more likely than average to have a smartphone. Overall adoption of smartphones among moms has risen 64% over the past two years, and 51% of moms say they are "addicted” to their smartphone. The study captures the opinions and behaviors of more than 5,000 U.S. moms and members of the general population and gives detailed information on how, where, and when moms use their smartphone and the best ways for marketers to reach them.

Read more: Smartphone adoption among moms has risen 64% in less than two years, says BabyCenter’s “21st Century Mobile Mom Report”

Research Experts Launch 'Vital Findings' to Take Market Research Beyond PowerPoint

Los Angeles, CA |  02 March 2011 |  PrintEmail

Today Vital Findings, a new market research firm that incorporates research and design, officially launches the company and its website, www.VitalFindings.com. The company has been in ‘stealth-mode’ operations over the past year, working on projects for top studios and large cap clients in the consumer electronics and technology space.

Read more: Research Experts Launch 'Vital Findings' to Take Market Research Beyond PowerPoint

In The News

July 16, 2015

Vital Findings continues to deepen its senior team bench strength with the addition of former Millward Brown Director Beth O’Shaughnessy as Senior Director of Research and Design. O’Shaughnessy will be responsible for leading major accounts and supporting the company’s innovation efforts in research methodology and information design. She will report to Jason Kramer, Managing Director of Vital Findings.

Read the announcement here.

October 16, 2014

As Vital Findings continues to expand its marketing research and consulting services, the company has appointed Amanda Hirsch as Vice President to evolve its strategic consulting services and manage growth into new verticals.  Amanda has an extensive market research background with a wide range of industry expertise including apparel and footwear, technology, CPG, media and entertainment, healthcare, automotive, gaming (interactive and casinos) as well as hospitality. Amanda was most recently VP at Millward Brown, where she led large-scale global brand and ad tracking, copy testing, segmentation, brand equity and custom research for Fortune 500 companies. She will report to Jason Kramer, Managing Director of Vital Findings.

Read the announcement here.

January 23, 2014

Following the unveiling of a series of weird and wonderful gadgets at the Consumer Electronics Show 2014, Vital Findings has unveiled an infographic to ask if the future really is now. No specific conclusion can be drawn from the infographic, which found in some ways we are (in terms of wearable technology and video communication), but lack of jetpacks let us down.

 Infographic: 2014 - is the future now?

 Vital Findings :: Is The Future Now? Infographic

March 05, 2013

Vital Findings has appointed former Nielsen and Maritz exec Mary Rubin as Vice President, to work closely with founder Jason Kramer to grow the business and expand its intellectual assets. Read the announcement here:

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March 27 and 28, 2012

Vital Findings conducted two consumer panels for the PEVE Home Entertainment conference, the leading European conference for home entertainment. Read the announcement here.

Watch the video of the panels here.