Beth O’Shaughnessy

Senior Director, Research & Design

Beth is a seasoned researcher with more than 13 years of experience, who is passionate about building a strong relationship with her clients and pushing her teams to deliver the most impactful results — research that inspires action through innovative methodologies, meaningful analysis, and vivid output.

Clients love Beth because she’s a dependable and trusted partner who is well-versed in the latest research techniques. Her specialty is custom, creative, and complex research that seamlessly integrates qual and quant methods. She has worked with a wide range of clients, including T-Mobile, Uber, Pepsi, Starbucks, Mattel, Intel, and Disney, to name a few. In partnership with these clients, she has developed everything from concept testing to segmentations, global brand and advertising tracking to custom quant, and from street intercepts to developing high-touch communities.

Prior to joining Vital Findings, Beth worked for Millward Brown as a Director leading large-scale global research programs for their top clients. Before that she worked for boutique firms where she led custom and out-of-the box research for her clients.