Chad Cotner

Senior Analyst, Research & Design
Chad Cotner - Senior Analyst, Research & Design

With a background in psychology, Chad has always been passionate about understanding why people do the things that they do and assisting clients in pinpointing the best methodology to uncover the “why” question.

He is well-versed in both quantitative and qualitative methodologies and has experience in concept testing, A&Us, tracking studies, segmentations, DCMs, focus groups, IDIs, UX testing, ethnography, and online qualitative research. Chad has a BS in Psychology from Oklahoma State University and an MA in Experimental Psychology from The University of Central Oklahoma.