Chen Yao

Art Director

Chen believes that market research should go beyond templated charts and graphs and into engaging and compelling storytelling.

She enjoys transforming extensive and complex data into easily comprehensible graphics by applying theories of design, communication, journalism, and cognitive science. Chen has art directed and designed unique and attention-getting graphics for a variety of clients and business needs, including multiple consumer segmentation and user personas, branding and promotional videos, multimedia presentations, video highlight reels, purchase adoption curves, visual shopper journeys, and eyebrow-raising presentations.