Analyst, Research & Design
Emma is driven by an interest in consumer behavior and a passion for translating data into meaningful and actionable stories and insights.
With a background in both cognitive psychology and economics, she understands the consumer decision-making process from multiple perspectives. At Vital Findings, Emma’s work spans across technology, CPG, and entertainment industries. She enjoys merging quantitative and qualitative analysis to deepen insights and has worked on complex tracking studies, international A&Us, and several in-person and online qualitative projects.