Maggie is passionate about unearthing the intricacies of human emotions, behavior, and the motivations behind decision making. This innate curiosity propels her to deliver meaningful and actionable insights to help drive business decisions.
Prior to joining the Vital Findings team, Maggie received her Master in Market Research and Consumer Behavior at IE Business School in Madrid, Spain. In her time abroad, Maggie gained a firm understanding of cultural impact within the research process, a skillset that bolsters rich and targeted findings for our clients. Her experience with quantitative and qualitative methodologies positions her to solve key business concerns and deliver on client objectives.