Analyst, Research & Design
Marlene is an innately curious, problem-solving-focused analyst that strives to transcend traditional market research consultancy by applying a more empathetic and immersive approach towards understanding her clients’ needs.
She thrives in tackling complex business problems with highly custom, actionable research. Her seasoned experience spans traditional and innovative quantitative and qualitative methodologies, including online and mobile surveys, DCMs, brand and behavioral data tracking, longitudinal diaries, in-depth interviews, focus groups, ethnographies, and online communities. Her work has exposed her to a wide variation of industries thus far, including entertainment, financial services, automotive, health insurance, technology, CPG, and apparel. She understands the importance of always delving deeper, not only incorporating creativity into visual storytelling but the discovery of solutions. These values are key to Marlene’s approach towards research, and the market research consultancy specialization that defines Vital Findings.