Natalia Paine

Manager, Research & Design

Natalia loves thinking holistically to solve complex human problems, working across research methods to create outputs that both inform and motivate.

Prior to joining Vital Findings, she led the insights team for one of the UK’s fastest growing startups, working across marketing, physical, and digital products.

Her experience in client side strategy gives her a deep understanding of how insights feed into decision making across teams in an organization and the unique challenges each of those teams face. She goes above and beyond to truly get to know her clients, fully engrossing herself in their world to act as a true extension of their team.

She’s a Harvard graduate who studied Mind Brain Behavior, having always wanted to better understand people and why they behave the way they do. Natalia is most passionate about behavioral change, particularly understanding how to drive positive actions that improve health and sustainability.