Tara O’Brien

Manager, Research & Design

Tara is an experienced researcher with a strong background and keen interest in the technology, gaming, and home entertainment fields.

As a research manager, she consults with clients to design custom research solutions to help them understand the nuance and trends in the market, identify and grow opportunities, and leverage their strengths. Tara has worked with a variety of brands, including EA, Activision, Disney, Panasonic, Bowers & Wilkins, Supercell, and AOL. Her experience spans a wide variety of research methodologies, both qual and quant, including brand tracking, segmentation, conjoint analysis, ethnography, and shop-alongs. She is a champion for integrated research approaches, utilizing them to provide comprehensive solutions to her client’s research questions. With a practical and goal-focused approach to managing research projects, Tara ensures smooth day-to-day management of the project and guides the process to deliver the highest-quality research insights. She is a committed partner to her clients and welcomes opportunities to work closely and iteratively over time to become a trusted research partner.