Senior Analyst, Research & Design
Tola is a consumer-obsessed researcher who has always wanted to understand how stories reveal our understanding of the world.
She brings to Vital Findings experience in both quantitative and qualitative research methodologies, including A&Us, brand trackers, focus groups, IDIs, and consumer segmentations. She has delivered actionable insights through data-driven stories to clients across industries, including technology, CPG, entertainment, insurance, and automotive. Tola started her career client-side in NBC’s Consumer and Market Intelligence department, helping to inform the network’s content strategy. She graduated from Princeton University with a BA in English.