Quantitative

Quantitative methodologies are the bedrock of our expertise, and clients often call on us to handle their most custom, complicated quantitative projects. All of our staff are trained in foundational, CPG-style market research design, and are experts in conducting quantitative research studies and data analyses that range in scope from quick turnaround surveys to large-scale customer segmentations.

Global Quant to Inspire Product Innovation

Global Quant to Inspire Product Innovation

In order to understand the future of home entertainment around the world, Vital Findings fielded a comprehensive online survey in 13 countries. The outcome was a holistic view of an industry undergoing rapid transformation, along with an identification of key areas where entertainment companies should focus on growth.

Read more: Global Quant to Inspire Product Innovation
Consumer-Inspired Package Design Using Flash Survey

Consumer-Inspired Package Design Using Flash Survey

Vital Findings mobilized a team of researchers and designers to conduct a quantitative marketing messaging and packaging survey. The survey was supplemented by innovative methodologies such a flash-based collaging activity that provided deeper insight into the quantitative findings, including inspiration for the client’s design team.

Read more: Consumer-Inspired Package Design Using Flash Survey

Other quantitative methods we employ:

  • Attitude and usage studies
  • Discrete choice/trade-off analysis
  • Concept testing
  • Tracking studies
  • Positioning research
  • Consumer segmentation
  • Intent-to-purchase studies and volume estimations
  • Pricing research
  • Advertisement testing
  • Product feature optimization
  • Package testing
  • New product development studies
  • Customer satisfaction studies