Visual Storytelling
Insights brought to LIFE
At Vital Findings, we are leaders in information design for market research because we firmly believe researchers have a responsibility not only to identify great insights, but to evangelize them. Design is integral to our research process, and our clear, vivid, story-driven deliverables are instantly recognizable. In our VF Studio, our designers continuously innovate new ways to bring research to life.
Differentiators
The Vital Findings Twist
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Visual design planning as part of the process
Design isn’t just a garnish we add at the end. When we start a project, we create a visual design plan that maps out the deliverable objectives — the plan for how to visually achieve those goals — to ensure the final deliverable both speaks to objectives and has an impact for the intended audience.
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Seamless collaboration of design and analysis
Researchers and designers work side by side throughout the project process to articulate a cohesive and clear visual story.
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Industry-leading video storytelling
Video is now table stakes for qual, and we take it beyond clips into story-driven video reports, research ROI videos, day-in-the-life-snapshots, and motion graphics for quant.
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Unique immersive experiences
For segmentations or innovation projects, the best way to learn the segment or insight is to experience it, through in-person or digital installations, consumer panels, workshops, ideations, or off-site experiences.
Expertise
Unique visual storytelling across a variety of mediums
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Take PowerPoint Beyond Bullets
From data-rich reports focused on data reduction and clear storytelling to vibrant, photography-rich presentations.
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Infographics
Visually-arresting posters that end up being displayed around the office, handouts that you’ll see pinned near everyone’s desk, or infographic executive summaries.
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Physical Installation
Segment rooms and displays that allow your internal clients to experience a piece of the consumers’ world.
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Interactive Websites
Deliver a curated digital experience through a microsite with project background, videos, digital infographics, galleries, and motion graphics.
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High-Quality Video Reporting
See and hear your consumers through a report teaser or full video reporting.
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Workshops and Ideation Sessions
Bring internal teams into the research process through ideation sessions at kickoff or workshops to brainstorm how to act on the insights.
