Thought Leadership
vitalfindings
How AI Is Making Open Ends Valuable Again
At Vital Findings, we’ve been sifting through the massive volume of new AI tools so you can focus on adding value to your business. Today, we’re reviewing AI open ends: what they are, what they’re good for, and when to use them.
Can Market Research Save Design Thinking?
By integrating the agility, empathy and creativity of design thinking with the data-driven, representative insights of market research, Vital Findings believes companies can develop truly user-centric innovations that have a higher likelihood of success in the real world.
Celebrating Mentorship in Honor of Black History Month
In honor of Black History Month, we’re discussing the value of mentorship in bringing diversity and inclusivity to the workplace.
Giving Research Legs: PR-Worthy Techniques To Make Your Research Go Further
The bar continues to rise for insights professionals. It wasn’t long ago that great data and insights were enough to turn heads. Now we need…
Storytelling 360: Great Stories Start BEFORE the Research, And Don’t End With The Report
The most effective insights stories hook your audience long before the research starts, and continue after you deliver your report. Vital Findings' Storytelling 360 approach creates…
Learn the Gold Standard for Actionable Segmentation
We leveraged our experience conducting dozens of segmentations across industries to create our 12 best ideas for activating a segmentation. From designing a multi-dimensional quant segmentation,…
How a Major Motion Picture Company Developed Marketing Tactics for Key Segments
A segmentation is a powerful tool for understanding the consumers in your market but it can be challenging to put into practice. In this case…
How Design is Connecting Insight to Impact
Vital Findings' insights communications experts explore the latest trends in bringing research to life using three specific, vivid examples of how companies are creating research…
Online Community Best Practices
Tips and tricks from Vital Finding’s online qual team on how we make our online communities engaging, fun, meaningful, and vibrant, including example exercises like…