Thought Leadership
vitalfindings
Celebrating Mentorship in Honor of Black History Month
In honor of Black History Month, we’re discussing the value of mentorship in bringing diversity and inclusivity to the workplace.
Giving Research Legs: PR-Worthy Techniques To Make Your Research Go Further
The bar continues to rise for insights professionals. It wasn’t long ago that great data and insights were enough to turn heads. Now we need…
Storytelling 360: Great Stories Start BEFORE the Research, And Don’t End With The Report
The most effective insights stories hook your audience long before the research starts, and continue after you deliver your report. Vital Findings' Storytelling 360 approach creates…
Learn the Gold Standard for Actionable Segmentation
We leveraged our experience conducting dozens of segmentations across industries to create our 12 best ideas for activating a segmentation. From designing a multi-dimensional quant segmentation,…
How a Major Motion Picture Company Developed Marketing Tactics for Key Segments
A segmentation is a powerful tool for understanding the consumers in your market but it can be challenging to put into practice. In this case…
How Design is Connecting Insight to Impact
Vital Findings' insights communications experts explore the latest trends in bringing research to life using three specific, vivid examples of how companies are creating research…
Online Community Best Practices
Tips and tricks from Vital Finding’s online qual team on how we make our online communities engaging, fun, meaningful, and vibrant, including example exercises like…
VF & UGG Develop “Aspirational Segmentation” Technique to Create Future-Focused Segments
Most segmentation techniques dive into the current market, but product designers need a solution to inspire designs 2-3 years out. Vital Findings developed a new…
Introduction to Visual Questionnaire Design
Vital Findings developed Visual Questionnaire Design to improve respondent recall, ask about complex concepts, and improve data accuracy. Find out how we use visual timelines,…