Emerging Tech PR & Thought Leadership
Autonomous Vehicles were bringing renewed excitement to the auto industry in a time of uncertainty. To showcase their expertise here and spark interest, Kelley Blue Book partnered with Vital Findings on a national consumer quant study to uncover autonomous vehicle perceptions and future occasions, assess adoption catalysts and barriers, and predict the “tipping point” — the point of true adoption.
To infuse a fresh perspective in a saturated topic, Vital Findings unpacked autonomous “levels” by thin slicing degrees of self-driving features to deliver never-before-seen insights. To educate respondents quickly on the levels, Vital Findings developed an engaging, animated video that clearly explained and differentiated each in a consumer-friendly way.