Thought Leadership


Let Us Introduce You

Meet Jackie Godsey, the creative brains behind Vital Findings’ Design Studio. Jackie’s love of running with a new idea results in beautifully impactful insights and (bonus!) show-stopping Halloween costumes. Learn more…

Let Us Introduce You

Meet Stephanie David who leads Vital Findings’ Health & Wellness portfolio. Steph is equally excited by the mercurial elements of Icelandic weather as she is by the fruits of a successful ideation workshop. Learn more…

Let Us Introduce You

Meet Brian Thompson who leads Vital Findings’ Tech & Entertainment portfolio. Brian’s endless passion, perspective and good humor make him an extraordinary partner. Learn more…

8 Ways to Reach Niche Audiences

Tips to help you reach the niche audiences best able to inform your clients’ business decisions.

6 Ways to Socialize Your Insights

How to make sure your insights create business impact.

Pride flag in front of a office building.

Celebrating Pride Month as an LGBTQ+ Certified Business

In honor of Pride Month, AMC Networks placed a spotlight on Vital Findings as an LGBTQ+ certified business and interviewed our founder Jason Kramer.

Simplicity Is Key to Go From Insight to Impact

How we used storytelling and design to make a customer journey simple.

Lessons in Motherhood: Being a Badass at Home and at Work

The moms of VF share the parenting lessons we’ve learned, as well as those stark reminders of how worthwhile motherhood is.

Getting to Truly Authentic Insights with Immersive Qual

Harnessing the power of our brain’s happy hormones.