Thought Leadership
Conference Presentations
How a Major Motion Picture Company Developed Marketing Tactics for Key Segments
A segmentation is a powerful tool for understanding the consumers in your market but it can be challenging to put into practice. In this case…
Learn Creative Research Techniques from Mattel, Deckers (UGG), and Mutual of Omaha
In this session from The Market Research Event, researchers from Vital Findings, Deckers Brands (UGG), Mattel, and Mutual of Omaha share how they have successfully…
How Design is Connecting Insight to Impact
Vital Findings' insights communications experts explore the latest trends in bringing research to life using three specific, vivid examples of how companies are creating research…
VF & UGG Develop “Aspirational Segmentation” Technique to Create Future-Focused Segments
Most segmentation techniques dive into the current market, but product designers need a solution to inspire designs 2-3 years out. Vital Findings developed a new…
Introduction to Visual Questionnaire Design
Vital Findings developed Visual Questionnaire Design to improve respondent recall, ask about complex concepts, and improve data accuracy. Find out how we use visual timelines,…
Surviving the Cross-Platform Explosion: Insights from The Walking Dead
The Walking Dead has been a ratings phenomenon, managing to grow its TV viewing audience during its first six seasons. The show has also been a…
Evangelizing Research to Inspire Action with MetLife
MetLife and Vital Findings present methods for evangelizing research findings, including infographics, installations, photography, and interactive research sites. The presentation includes a case study of…
The Future of Autonomous Vehicles, Powered by Kelley Blue Book
Kelley Blue Book partnered with Vital Findings on a major thought leadership study about consumers’ attitudes toward autonomous vehicles. Rather than researching autonomous vehicles in…
Yahoo & Vital Findings’ The Shift to Smartphone Dominance
With Internet usage shifting from desktop to mobile, Yahoo needed to get ahead of this trend, understand who was driving it, why, how fast it…