Thought Leadership
Conference Presentations
Refreshing Your Segmentation to Ignite Brand Growth
Breaking your market into groups of people with similar core needs and interests leads to more effective targeting, less wasted spend and maximized sales. That’s why segmentation studies are so critical, and why most companies have done one. But how long do you hold on to your segmentation before it’s time for a refresh? And when you do a refresh, what steps do you need to take to create success?
Giving Research Legs: PR-Worthy Techniques To Make Your Research Go Further
The bar continues to rise for insights professionals. It wasn’t long ago that great data and insights were enough to turn heads. Now we need…
Storytelling 360: Great Stories Start BEFORE the Research, And Don’t End With The Report
The most effective insights stories hook your audience long before the research starts, and continue after you deliver your report. Vital Findings' Storytelling 360 approach creates…
How a Major Motion Picture Company Developed Marketing Tactics for Key Segments
A segmentation is a powerful tool for understanding the consumers in your market but it can be challenging to put into practice. In this case…
Learn Creative Research Techniques from Mattel, Deckers (UGG), and Mutual of Omaha
In this session from The Market Research Event, researchers from Vital Findings, Deckers Brands (UGG), Mattel, and Mutual of Omaha share how they have successfully…
How Design is Connecting Insight to Impact
Vital Findings' insights communications experts explore the latest trends in bringing research to life using three specific, vivid examples of how companies are creating research…
VF & UGG Develop “Aspirational Segmentation” Technique to Create Future-Focused Segments
Most segmentation techniques dive into the current market, but product designers need a solution to inspire designs 2-3 years out. Vital Findings developed a new…
Introduction to Visual Questionnaire Design
Vital Findings developed Visual Questionnaire Design to improve respondent recall, ask about complex concepts, and improve data accuracy. Find out how we use visual timelines,…
Surviving the Cross-Platform Explosion: Insights from The Walking Dead
The Walking Dead has been a ratings phenomenon, managing to grow its TV viewing audience during its first six seasons. The show has also been a…