Thought Leadership

Conference Presentations

GREAT INSIGHTS + CO-CREATION = BRAND MAGIC

We’re excited to be teaming up with Deckers Brands to share our path from insight to the co-creation of HOKA’s next generation running shoe at…

Giving Research Legs: PR-Worthy Techniques To Make Your Research Go Further

The bar continues to rise for insights professionals. It wasn’t long ago that great data and insights were enough to turn heads. Now we need…

Storytelling 360: Great Stories Start BEFORE the Research, And Don’t End With The Report

The most effective insights stories hook your audience long before the research starts, and continue after you deliver your report.  Vital Findings' Storytelling 360 approach creates…

How a Major Motion Picture Company Developed Marketing Tactics for Key Segments

A segmentation is a powerful tool for understanding the consumers in your market but it can be challenging to put into practice. In this case…

Create Research Techniques to Elevate Accountability and Impact

Learn Creative Research Techniques from Mattel, Deckers (UGG), and Mutual of Omaha

In this session from The Market Research Event, researchers from Vital Findings, Deckers Brands (UGG), Mattel, and Mutual of Omaha share how they have successfully…

Bringing Research to Life: How Design Is Connecting Insight to Impact

How Design is Connecting Insight to Impact

Vital Findings' insights communications experts explore the latest trends in bringing research to life using three specific, vivid examples of how companies are creating research…

Market Research - Aspirational Segmentation

VF & UGG Develop “Aspirational Segmentation” Technique to Create Future-Focused Segments

Most segmentation techniques dive into the current market, but product designers need a solution to inspire designs 2-3 years out.  Vital Findings developed a new…

Market Research - Visual Questionnaire

Introduction to Visual Questionnaire Design

Vital Findings developed Visual Questionnaire Design to improve respondent recall, ask about complex concepts, and improve data accuracy.  Find out how we use visual timelines,…

Market Research - The Walking Dead

Surviving the Cross-Platform Explosion: Insights from The Walking Dead

The Walking Dead has been a ratings phenomenon, managing to grow its TV viewing audience during its first six seasons.  The show has also been a…