Thought Leadership
Conference Presentations
The Future of Autonomous Vehicles, Powered by Kelley Blue Book
Kelley Blue Book partnered with Vital Findings on a major thought leadership study about consumers’ attitudes toward autonomous vehicles. Rather than researching autonomous vehicles in…
Yahoo & Vital Findings’ The Shift to Smartphone Dominance
With Internet usage shifting from desktop to mobile, Yahoo needed to get ahead of this trend, understand who was driving it, why, how fast it…
How Will You Buy a Car in 2025? The Future of the Automotive Retail Experience
Online shopping is transforming retail, but how does it impact a high-ticket, high-touch, emotional purchase like a car? Should car dealers emulate Tesla or find…