Conference Presentations

How Will You Buy a Car in 2025? The Future of the Automotive Retail Experience

Online shopping is transforming retail, but how does it impact a high-ticket, high-touch, emotional purchase like a car?  Should car dealers emulate Tesla or find another path?  Cox Automotive partnered with Vital Findings on a major thought leadership initiative to discover what kind of dealership experience consumers expect in the future. Presented at The Market Research Event.

Download PDF