Thought Leadership

Proven ability to deliver provocative, hard-hitting insights

Learn the Gold Standard for Actionable Segmentation

We leveraged our experience conducting dozens of segmentations across industries to create our 12 best ideas for activating a segmentation. From designing a multi-dimensional quant segmentation,…

How a Major Motion Picture Company Developed Marketing Tactics for Key Segments

A segmentation is a powerful tool for understanding the consumers in your market but it can be challenging to put into practice. In this case…

Learn Creative Research Techniques from Mattel, Deckers (UGG), and Mutual of Omaha

In this session from The Market Research Event, researchers from Vital Findings, Deckers Brands (UGG), Mattel, and Mutual of Omaha share how they have successfully…

Bringing Research to Life: How Design Is Connecting Insight to Impact

How Design is Connecting Insight to Impact

Vital Findings' insights communications experts explore the latest trends in bringing research to life using three specific, vivid examples of how companies are creating research…

Online Community - Do's and Don'ts

Online Community Best Practices

Tips and tricks from Vital Finding’s online qual team on how we make our online communities engaging, fun, meaningful, and vibrant, including example exercises like…

Market Research - Aspirational Segmentation

VF & UGG Develop “Aspirational Segmentation” Technique to Create Future-Focused Segments

Most segmentation techniques dive into the current market, but product designers need a solution to inspire designs 2-3 years out.  Vital Findings developed a new…

Market Research - Visual Questionnaire

Introduction to Visual Questionnaire Design

Vital Findings developed Visual Questionnaire Design to improve respondent recall, ask about complex concepts, and improve data accuracy.  Find out how we use visual timelines,…

Market Research - Elevating Your Brand

Using Thought Leadership to Elevate Your Brand

In this video case study, we showcase how Cox Automotive used thought leadership research to win over C-suite management, key advertising partners, and the press,…

Market Research - The Walking Dead

Surviving the Cross-Platform Explosion: Insights from The Walking Dead

The Walking Dead has been a ratings phenomenon, managing to grow its TV viewing audience during its first six seasons.  The show has also been a…