Adrienne is a researcher with a passion for telling compelling stories that allow clients to make critical business decisions.
She brings to Vital Findings an enthusiasm for understanding what drives behavior and how decision-making processes vary from person-to-person. Prior to Vital Findings, Adrienne spent five years working in litigation research and consulting. Her experience in this industry provided her with exposure to both quantitative and qualitative methodologies, including conducting focus groups, telephone surveys, and mock trials, as well as developing surveys to measure advertising communications and consumer confusion. Adrienne earned her MA in Social Sciences from the University of Chicago and graduated from the University of Southern California with a BA in Psychology and a minor in forensics and criminality.