Beth O’Shaughnessy

Senior Vice President, Client Development

Energy, creativity and partnership are the key tenets that drive everything Beth does.  

As a key member of Vital Findings’ leadership team, Beth oversees client relationship development and expansion. From the first engagement onward, her primary focus is to ensure every client receives strong partnership paired with thoughtful research and activation programs.  

With more than two decades of experience and well-versed in the latest research techniques, Beth consults a wide array of clients from Fortune 500 companies to entrepreneurial start-ups which span industries such as tech, entertainment, fitness, lifestyle, insurance, financial services, and CPG. Her specialties include product and creative development, brand strategy, segmentation and organizational activation, white space and futuring.

Beth’s previous experience includes leading tech clients and creative development work at Millward Brown and before that, directing qualitative and quantitative research programs at a number of boutique firms. In her free time, Beth is a passionate runner and yogi, who enjoys reading, traveling and trying out new restaurants (when she’s not chasing after 3 kids).