Vice President, Research & Design
Brian specializes in crafting research programs which cut to the heart of clients’ tough business questions.
He’s a team leader, analyst, and storyteller who relishes the opportunity to roll up his sleeves and dig into the data. Currently, he designs and manages research for Starbucks, Pepsi, Red Bull, Mattel, HBO, Viacom, Sony, and Warner Bros. His experience spans both qualitative and quantitative methodologies, with a particular expertise in market landscapes, customer journeys, path to purchase, segmentations, and immersive qual.
Brian has 13 years of custom research experience and graduated from the University of California, Irvine with a BS in Sociology.