Cheryl St. Don

Senior Director, Research & Design
Cheryl St. Don

Clients value working with Cheryl because she is naturally curious and fiercely dedicated to working as an extension of their team in solving complex business challenges.

She is passionate about growing authentic relationships and immersing herself in clients’ business to effectively support them in driving positive business outcomes. She loves digging deep into data to uncover meaningful insights and weaving them into actionable stories for clients, integrating industry expertise and creative data visualization techniques to bring findings to life and incite action. Her experience spans audiences and methodologies, with a focus on custom research in CX, journey mapping, product innovation, communication optimization, and brand strategy.

Before joining Vital Findings, she worked for a digital marketing services agency as a Vice President of Business Advisory, serving as a trusted partner to Fortune 500 clients. She has over 15 years of experience in consulting with clients across industries, and has worn many hats in her career, making her a well-rounded researcher and team leader.