Emilia seeks to understand how personality and culture can shape consumers’ purchasing decisions. By examining consumers’ cognitions, emotions, and behaviors, Emilia hopes to amplify the consumer’s voice so that marketers can better meet their needs.
Prior to joining the Vital Findings team, Emilia’s passion for consumer psychology was ignited during her studies at the University of Southern California where she received her M.S. in Applied Psychology. Her strong academic background in qualitative and quantitative research has prepared her to take on innovative mixed-methods research designs and deliver actionable insights to our clients.