Director, Research & Design
Ivey is a passionate consumer advocate and qualitative moderator with a knack for elevating consumer stories to actionable and inspirational insights.
Her expertise is in digital qualitative research, ethnography, and mixed methodologies with a focus on consumer journeys, shopper research, content and usability testing, and bringing consumers to life. Ivey takes an immersive and empathetic approach to her research, client service, and moderation, understanding that the richest data is often found in the messy and mundane aspects of life. Her experience since 2011 has centered on CPG, entertainment, tech, and communications, with clients including T-Mobile, Samsung, Pepsi, The Wonderful Company, HBO, Sony, Universal, Snapchat, and Tinder.