Ivey Crespo

Associate Vice President, Client Engagement

Ivey’s the one you want in the room when brainstorming new ideas ⎼ endlessly creative and a passionate consumer advocate, she knows how to solve the toughest challenges.

Ivey leads the qualitative practice at Vital Findings. Deeply empathetic and highly creative, she’s developed unique techniques to help businesses connect and create with their customers. A seasoned strategist and moderator/facilitator, Ivey specializes in co-creation, white space exploration, future-casting and activation. She prides herself in unearthing deep and unexpected insights and is known for her ability to facilitate workshops that imagine what’s next. 

Ivey has expertise with Lifestyle and CPG brands and counts Deckers, Nike, and PepsiCo among her many clients. She holds a Masters of Art in Cultural Anthropology from Georgia State University.