Jessica Skinner
Research Associate
Recently graduated with a Theatre and Psychology double major at Barnard College, Jessica appreciates enthralling storytelling and engaging visuals in order to illustrate what fuels people’s behaviors.
Using both qualitative and quantitative means, she likes to delve into all aspects of the human mind in order to understand consumer motivation. Before Vital Findings, much of Jessica’s research experience comes from academic studies that find the biases influencing people’s cognition and choices.