Luke works to dig beyond the surface of consumer behavior and bring to light deep seated motivation, desires, and values that aren’t obvious to the eye.
He is passionate about understanding consumer behavior through quantitative and qualitative studies. Luke is particularly interested in analyzing shopping habits, lifestyle, and attitudes of various demographics. With an academic background in Marketing and Computer Science, Luke is an analytical thinker who enjoys finding creative solutions to unique problems. Prior to joining Vital Findings, Luke gained experience in market research through the retail industry with a focus on footwear and fashion.