Luke digs beneath the surface of consumer behavior, bringing to light the deep-seated motivations, desires and values that aren’t obvious to the eye.
Luke is passionate about understanding consumer behavior through quantitative and qualitative studies and believes magic is created with the blend of both methodologies. He has experience with segmentations, brand trackers, in-depth interviews, and online communities through a diverse range of industries including medical technology, cybersecurity, lifestyle, and fitness & health.
With an academic background in Marketing and Computer Science, Luke is an analytical thinker who enjoys finding creative solutions to unique problems. Prior to joining Vital Findings, Luke gained experience in market research through the retail industry with a focus on footwear and apparel.