Insights Strategist II
Maggie is passionate about unearthing the intricacies of human emotions and behavior, as well as the motivations that influence decision-making.
Maggie’s innate curiosity propels her to deliver meaningful and actionable insights to help drive business decisions for her clients. Her experience with both quantitative and qualitative methodologies allows her to seamlessly shift between the two in order to solve her clients’ biggest challenges. Prior to joining Vital Findings, Maggie received her Masters in Market Research and Consumer Behavior at IE Business School in Madrid, Spain and has lived in Italy as well. Her time abroad has given her a strong understanding of cultural impact within the research process, a unique perspective and skillset that she applies to international studies and brand consultation.