Morgan Ilaw

Director, Research & Design
Morgan Ilaw - Analyst, Research & Design

Morgan’s passion for market research derives from a strong interest in understanding human behavior and purchase motivations.

Since joining Vital Findings, she uses her psychology background and innate curiosity to contribute to a number of complex projects across a variety of CPG, telecommunications, and toy brands. Morgan is highly skilled in custom qualitative and quantitative methodologies, including longitudinal and ad-hoc online communities, multifaceted lifecycle and global market A&Us, consumer segmentations, and copy testing.