Morgan Ilaw
Director, Client Strategist
Morgan is a master storyteller, bringing clarity to ambiguity with ease.
Morgan excels in solving complex research problems. She demystifies the customer experience and extracts Aha!’ insights to propel winning strategies and pointed executions. A well-rounded researcher, Morgan is a deliberate thought-partner to her clients, a compassionate leader to her teams, and an empowering voice of the consumer. Although experienced in several innovative methodologies, she’s an expert in customer experience journey mapping, longitudinal custom tracking studies, custom segmentations, UX testing, communication evaluation & optimization, and niche B2B audiences.
Morgan earned her MS in Applied Psychology from the University of Southern California and her BA in Strategic Communications and Psychology from Elon University.