Robyn Rutherford

Manager, Research & Design

Robyn has an inherent fascination with the influence of cultural trends on society, which inspires her to understand how such insights inform consumer-brand interactions.

She runs all facets of research, both quant and qual, and has proven herself to be a gifted moderator. Her confidence and demeanor put you at ease allowing her to connect easily with everyone, from the fashion-forward influencer to the CMO of an esteemed financial institution. She prides herself on being able to draw out insights that are truly authentic and to help her clients develop future-forward strategies. She also has a passion for the experiential, creating immersive experiences that strengthen the quality of our research and help clients transform insight to action. Robyn has experience spanning footwear and apparel, entertainment, tech and retail.