Sara Machi

Analyst, Research & Design

Sara is passionate about turning complex consumer data into applicative findings for her clients.

Sara combines her background in academic research and public polling to craft inquisitive questionnaires, uncover hidden insights through analytics, and shape compelling stories. Sara’s work at Vital Findings spans across entertainment, CPG, technology and other industries. Her experiences include assisting with international and national segmentation studies, brand workshops, IDIs, ethnographies, and online communities. Sara received her BSBA in Marketing from Elon University where she conducted independent research focusing on food waste and aesthetically imperfect produce.