Sara Machi

Insights Strategist II

Sara loves a good challenge and transforms complex data into thoughtful insights for her clients.

Sara combines her background in public polling, market research, and strategic consulting to uncover hidden insights and shape compelling stories. A mixed-methods researcher and moderator, Sara’s experiences range from ethnographies and online communities to global segmentation studies. Her work at Vital Findings spans CPG, technology, entertainment and more. Sara received her BSBA in Marketing from Elon University where she conducted independent research focusing on food waste and aesthetically imperfect produce.