Analyst, Research & Design
Taylor is a natural researcher who is passionate about finding out what motivates people and discovering how those motivations impact behavior.
Taylor’s previous experience was in the energy sector, where she utilized both quantitative and qualitative methodologies to more fully understand consumers. Her passion for research began in school, where she earned a Bachelor’s degree in Psychology with a focus in clinical research. She brings to Vital Findings an enthusiasm for rigorous research methodologies and a deep curiosity for customer insights.