Conference Presentations

Surviving the Cross-Platform Explosion: Insights from The Walking Dead

The Walking Dead has been a ratings phenomenon, managing to grow its TV viewing audience during its first six seasons.  The show has also been a major hit at a time when Americans’ viewing habits are changing dramatically. AMC Networks partnered with Vital Findings to understand the impact of these alternative platforms on TV viewing and how shows can adapt to the new environment.  Presented at the Media Insights Conference.

Download PDF