Thought Leadership
Proven ability to deliver provocative, hard-hitting insights
The Promises and Pitfalls of AI “Moderation”
The logistics and costs of qualitative research can be overwhelming, especially for fast-turn and global projects. The promise of “AI Moderation” is to get hundreds of responses across the globe, at the convenience of respondents’ schedules, in a matter of hours or days.
How AI Is Making Open Ends Valuable Again
At Vital Findings, we’ve been sifting through the massive volume of new AI tools so you can focus on adding value to your business. Today, we’re reviewing AI open ends: what they are, what they’re good for, and when to use them.
Can Market Research Save Design Thinking?
By integrating the agility, empathy and creativity of design thinking with the data-driven, representative insights of market research, Vital Findings believes companies can develop truly user-centric innovations that have a higher likelihood of success in the real world.
Brand Strategies to Make a Segmentation Stick
Hear a compilation of tips from brands, including Deckers Brands and Dexcom, on embedding a segmentation successfully.
Building Authentic Influencer Relationships
Four takeaways to help brands build genuine connections and authentic relationships with influencers.
Celebrating Mentorship in Honor of Black History Month
In honor of Black History Month, we’re discussing the value of mentorship in bringing diversity and inclusivity to the workplace.
Iwan Thomis Joins Vital Findings as Chief Strategy Officer
Iwan Thomis, a former Greenberg and Material+ Partner, joins Vital Findings to drive strategy and technology sector growth.
Let Us Introduce You
Meet Jackie Godsey, the creative brains behind Vital Findings’ Design Studio. Jackie’s love of running with a new idea results in beautifully impactful insights and (bonus!) show-stopping Halloween costumes. Learn more…
Let Us Introduce You
Meet Stephanie David who leads Vital Findings’ Health & Wellness portfolio. Steph is equally excited by the mercurial elements of Icelandic weather as she is by the fruits of a successful ideation workshop. Learn more…