Thought Leadership
Proven ability to deliver provocative, hard-hitting insights
VF & UGG Develop “Aspirational Segmentation” Technique to Create Future-Focused Segments
Most segmentation techniques dive into the current market, but product designers need a solution to inspire designs 2-3 years out. Vital Findings developed a new…
Introduction to Visual Questionnaire Design
Vital Findings developed Visual Questionnaire Design to improve respondent recall, ask about complex concepts, and improve data accuracy. Find out how we use visual timelines,…
Using Thought Leadership to Elevate Your Brand
In this video case study, we showcase how Cox Automotive used thought leadership research to win over C-suite management, key advertising partners, and the press,…
Surviving the Cross-Platform Explosion: Insights from The Walking Dead
The Walking Dead has been a ratings phenomenon, managing to grow its TV viewing audience during its first six seasons. The show has also been a…
Evangelizing Research to Inspire Action with MetLife
MetLife and Vital Findings present methods for evangelizing research findings, including infographics, installations, photography, and interactive research sites. The presentation includes a case study of…
The Future of Autonomous Vehicles, Powered by Kelley Blue Book
Kelley Blue Book partnered with Vital Findings on a major thought leadership study about consumers’ attitudes toward autonomous vehicles. Rather than researching autonomous vehicles in…
Yahoo & Vital Findings’ The Shift to Smartphone Dominance
With Internet usage shifting from desktop to mobile, Yahoo needed to get ahead of this trend, understand who was driving it, why, how fast it…
Bringing Research to Life Through Workshops
Sharing research findings via hands-on workshops is a solution to better engage clients and help them to internalize the research findings. This whitepaper includes background…
The Power of the Latina Beauty Consumer
Hispanic women derive pleasure and empowerment from their daily beauty routines, making them a major growth driver in the beauty industry. In this video, Vital…