Thought Leadership
Proven ability to deliver provocative, hard-hitting insights
How a Major Motion Picture Company Developed Marketing Tactics for Key Segments
A segmentation is a powerful tool for understanding the consumers in your market but it can be challenging to put into practice. In this case…
Learn Creative Research Techniques from Mattel, Deckers (UGG), and Mutual of Omaha
In this session from The Market Research Event, researchers from Vital Findings, Deckers Brands (UGG), Mattel, and Mutual of Omaha share how they have successfully…
How Design is Connecting Insight to Impact
Vital Findings' insights communications experts explore the latest trends in bringing research to life using three specific, vivid examples of how companies are creating research…
Online Community Best Practices
Tips and tricks from Vital Finding’s online qual team on how we make our online communities engaging, fun, meaningful, and vibrant, including example exercises like…
VF & UGG Develop “Aspirational Segmentation” Technique to Create Future-Focused Segments
Most segmentation techniques dive into the current market, but product designers need a solution to inspire designs 2-3 years out. Vital Findings developed a new…
Introduction to Visual Questionnaire Design
Vital Findings developed Visual Questionnaire Design to improve respondent recall, ask about complex concepts, and improve data accuracy. Find out how we use visual timelines,…
Using Thought Leadership to Elevate Your Brand
In this video case study, we showcase how Cox Automotive used thought leadership research to win over C-suite management, key advertising partners, and the press,…
Surviving the Cross-Platform Explosion: Insights from The Walking Dead
The Walking Dead has been a ratings phenomenon, managing to grow its TV viewing audience during its first six seasons. The show has also been a…
Evangelizing Research to Inspire Action with MetLife
MetLife and Vital Findings present methods for evangelizing research findings, including infographics, installations, photography, and interactive research sites. The presentation includes a case study of…