POWERED BY
Your best customers.
Always in the room.
Market research is insightful, foundational, paradigm-changing…but good work takes time. Increasingly, executives are making decisions on gut because they don’t have time to conduct research. Digital twins solve the time problem — not as a replacement to traditional research, but as an important new tool that takes research into new areas of the enterprise.
Vital Findings’ Digital Twins give you always-on access to the customers who matter most. Powered by the Focus platform, each twin is a high-fidelity AI Participant created by a real person, so you can test messaging, features, and ideas the moment a question comes up, not weeks later.
Twins offer:
– Unlimited follow ups
– Instant chats
– Never-ending focus groups
– Pressure-testing before traditional research
– Follow ups after traditional research
– Fast iteration across multiple sessions
– The ability to have customers “in the room” during meetings and presentations
How it works
Custom-built AI Participants
Each twin is created from a real, in-depth voice interview, not a synthetic average.
Always-on access
Chat immediately or run a focus group in minutes, with no fielding time or cost.
Grounded & current
Twins stay current on your category, competitors, and prior research, not a frozen snapshot.
Powered by Focus Deep Labs
Built by a team of research experts, machine learning PhDs, and ex-Googlers.
Consented & de-identified
Every contributor gives explicit, informed consent. Ethical and privacy-safe by design.
Sourced & annotated
Every insight traces back to its source, so you always know where a conclusion came from.
Use cases
Message testing
Creative testing
Concept testing
Feature testing
Brand landscapes
