VF & UGG Develop “Aspirational Segmentation” Technique to Create Future-Focused Segments

Most segmentation techniques dive into the current market, but product designers need a solution to inspire designs 2-3 years out.  Vital Findings developed a new technique called “Aspirational Segmentation” to develop a future-focused quantitative segmentation for UGG and to bring it to life in a way that inspired the product design team.  Presented at The Market Research Event.